Fitness Founders Virtual Summit 2024
The biggest virtual summit for fitness studio entrepreneurs in 2024
Join us for the most exclusive fitness event of 2024. For the first time ever, nine industry leaders will break down their success systems live. See exactly how they fill their fitness studio classes, convert leads, and scale revenue in real time. Lock in your spot - these teardowns won't happen again.
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When: Thursday, December 5th 2024
Gear up for the largest virtual summit for boutique fitness studio
Gear up for the largest virtual summit for boutique fitness studio business entrepreneurs and enthusiasts,
where you can learn from the best in the fitness industry.
When: Thursday, December 5th 2024
Until the next Talk
By submitting you agree to the Terms & Privacy Policy
Get inside the 20% club
Most studios operate at just 40% capacity. The top 20% top performers implement specific systems for marketing, sales, and pricing that others miss. These aren't complex theories — they're practical strategies driving real results. On December 5th, see exactly what sets profitable studios apart.
Go beyond theory with live strategy teardowns
Watch 9 industry leaders dissect actual fitness studio challenges and build solutions in real-time.
Bridge the implementation gap
While 98% of studios sit on great ideas, learn from the elite 2% who have implemented proven systems with expert guidance.
Your studio's blueprint for growth
No more guessing - watch actual marketing, sales, and pricing strategies broken down and rebuilt live.
Meet our host
Tara Loney
Fitness Studios Growth Specialist and Founder of The Aerial Hour
Hi! I'm Tara Loney.
I know exactly what it's like running a fitness studio. The long hours. The stress of empty classes. The endless to-do lists. Here's something fun: I run my entire business from my RV while traveling across the country. It's proof that your studio can run smoothly without taking over your life.
Over the past 10 years of running pole studios, I've hit every roadblock you can imagine. Empty classes? Been there. Marketing headaches? Fixed that. Tech troubles? Solved them all. That's why I do what I do now - I help studio owners fix these everyday problems. Because let's face it, you started your studio to change lives, not to struggle with marketing and operations.
I've helped hundreds of owners build better studios, and on December 5th, I'm bringing together nine amazing leaders to share their success stories with you. They've built thriving studios and they'll show you exactly how.
Can't wait to meet you at the summit.
Our Speakers
Sarah Lang
Turned her Pilates studio wisdom into profit-maximizing magic.
Webinar: Price For Profit without Losing Members
Billy Polson
America's Top 100 Trainer shows you how to work smarter, not harder.
Webinar: Scale Personal Training Beyond the Hour-for-Dollar Trap
Seran Glanfield
Master Digital Advertising with Proven ROI Strategies
Webinar: Scale Personal Training Beyond the Hour-for-Dollar Trap
KK Hart
From TV screens to packed classes, this 8x studio owner knows how to fill seats.
Webinar: Get More Members without Burning your Marketing Budget
Connie Holen
Your 24/7 member-getting machine maestro.
Webinar: Create a Money-Making Website that Works while you Slee
Jenni Schwartz
20 years of making studios stand out in a crowded market.
Webinar: Build a Powerful Brand that Attracts Premium Clients
Chris Appiah
Close More Sales using Psychology, not Pressure
Webinar: Turns "maybe later" into "where do I sign?" without breaking a sweat.
Angela Edwards
Turning subscriber lists into profit lists
Webinar: Transform Your Email List into Weekly Sales
Erin Bernard
Making your inbox your best revenue source.
Webinar: Consistent Cash Flow Through Email Marketing
Our Partner
Why this summit is different
- No fluff. No theory. Just proven systems
- Live teardowns of real studio challenges
- Interactive problem-solving sessions
- Direct access to industry experts
- A community of action-takers
Our Speakers
Sarah Lang
Sarah is a certified fitness business consultant based in Melbourne, Australia. As the former owner of a Reformer Pilates studio, Sarah understands small business owners' challenges, from managing clients to optimising systems and staying profitable.
Now, she works directly with business owners, helping them streamline their operations, optimise their software, and build personalised strategies. With expertise in pricing strategy, marketing automation, and KPI analysis, Sarah is passionate about making businesses run more smoothly and profitably.
Billy Polson
Billy Polson, CCSC, featured among “America’s Best 100 Trainers” by Men’s Journal, is a seasoned fitness entrepreneur, international speaker, and consultant dedicated to advancing trainers and studio owners globally. In 2004, he founded DIAKADI Fitness in San Francisco, which has consistently ranked as the Bay Area’s top gym and training facility for nearly two decades.
Through his consulting company, The Business Movement, Billy has empowered thousands of personal trainers and studio owners to elevate their brand visibility, streamline operations, and boost profitability. He is renowned for his innovative approach to building successful fitness businesses and nurturing a thriving community of fitness professionals.
Seran Glanfield
Your Ad Spend Optimizer
Seran Glanfield, founder of Spring Three and host of the award-winning Pilates Business Podcast, is a leading business coach and consultant to boutique fitness studio owners worldwide. With over a decade of hands-on experience, Seran has masterminded the growth and development of hundreds of studios, becoming the go-to expert for those looking to refine their studios and transform them into sustainably profitable, streamlined studios.
KK Hart
The Empty Classes Eliminator
KK Hart is best known as a one-stop shop for growth. A 20+ year industry expert with expertise in all aspects of business, an A-See-‘em-You’ expert who is also an emcee! KK’s approach to sales, business strategy, retention, membership, digital marketing, lead generation, PR, social media, workplace, and personalizing offerings are all wrapped in one.
As a sought-after speaker, she works hand-in-hand with local governments, universities, and businesses worldwide to build successful wellness brands by partnering with KK for GROWTH initiatives. She undertakes any problem with direct-to-the-point solutions with over 50+ wellness industry experts who directly lead the consulting, data analysis, and tactical ops to do.
Connie Holen
Fitness Web Designer & Digital Strategist, Founder of Pixality
Connie Holen is a web designer, digital strategist, podcast host, speaker, and educator. She’s also a Google Search Certified Marketer and an American Marketing Association Professional Certified Marketer in digital marketing who specializes in helping studio owners create easy-to-maintain websites that are easy to grow with. She lives with her husband and four sons outside Lincoln, Nebraska.
Jenni Schwartz
Co-owner and Creative Director of Savoir Creative, a premier branding and digital design studio focused on wellness. As the creative force behind some of the world’s most successful boutique fitness brands, Jenni’s design expertise is matched with her strategic insight and experience with wellness industry clients. She understands what works, having consistently helped brands thrive with the right insight, ensuring that she meets clients’ needs while staying ahead in the fitness industry.
A dynamic partner to clients, Jenni loves working at the intersection of retail and content creation. Her passion for elevating brands and designing compelling experiences to help elevate the brands she works with is palpable.
Chris Appiah
The No-Pressure Sales Coach
Chris is the Founder and CEO of The Sales Arms, a consulting firm supporting sales and marketing for fitness and wellness brands. A former three-sport athlete, Chris pursued his passion for fitness by earning a degree in Sports Management and Marketing from St. John’s University. He has worked with industry leaders like 24 Hour Fitness, Peloton, and Xponential Fitness.
In 2019, Chris co-founded NOBLE Fitness, a boutique training studio focused on creating a motivating environment for clients to achieve their goals. He's also a partner at Helios, a software company enhancing communication for fitness businesses. As a serial entrepreneur, Chris is driven by his commitment to a healthier, happier society.
Tara Loney (Host)
Tara is a specialist in operations and digital marketing, dedicated to the success of fitness studios. With over 10 years of experience rooted in pole dancing and tech, Tara brings invaluable firsthand insight to her work. When she isn't running things behind her desk, she's out adventuring as a full time traveler in her RV.
Tara's mission is her driving force. She is committed to helping small fitness studios overcome tech, operations, and marketing challenges, creating environments where visions and students can truly shine.
And today, she can't wait to be YOUR guide through the Fitness Founders Virtual Summit!
For my website, let's use www.theaerialhour.com
Book My Place
Until the next Talk
Speakers
Sarah Lang
Business Consultant, Founder at Smooth Sailing
Sarah is a certified fitness business consultant based in Melbourne, Australia. As the former owner of a Reformer Pilates studio, Sarah understands small business owners' challenges, from managing clients to optimising systems and staying profitable.
Now, she works directly with business owners, helping them streamline their operations, optimise their software, and build personalised strategies. With expertise in pricing strategy, marketing automation, and KPI analysis, Sarah is passionate about making businesses run more smoothly and profitably.
Billy Polson
Founder at The Business Movement
Billy Polson (CSCS), named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and studio owners worldwide. In 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, which has been awarded the Bay Area’s ‘Top Trainers’ and ‘Top Gym’ for 18 years.
His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of personal trainers and fitness studio owners with boosting brand visibility, improving productivity and increasing profitability.
Seran Glanfield
Studio Business Coach & Founder of Spring Three
Seran Glanfield, founder of Spring Three and host of the award-winning Pilates Business Podcast, is a leading business coach and consultant to boutique fitness studio owners worldwide. With over a decade of hands-on experience, Seran has masterminded the growth and development of hundreds of studios, becoming the go-to expert for those looking to scale their studios and transform them into sustainably profitable, streamlined studios.
KK Hart
KK Hart is best known as a one-stop shop for growth. A 20+ year industry expert with expertise in all aspects of business, an As-Seen-on-TV expert who is also an 8x owner herself, KK’s approach to sales, business operations, social media, tech/software, digital advertising, PR/media, staff training, and marketing is to provide personalised, highly profitable solutions.
As a sought-after expert who works hand-in-hand with local business owners, founders, busy professionals, and enterprise franchise teams, the industry's top performers work with KK for GROWTH holistically and strategically as a 1:1 mentor and as the expert who directly leads the consulting, data analysis, and tactical to do’s.
Connie Holen
Fitness Web Designer & Digital Strategist, Founder of Pixality
Connie Holen is a web designer, digital strategist, podcast host, speaker, and educator. She’s also a Google Search Certified Marketer and Certified Squarespace Expert. Her boutique web design agency, Pixality Design, works with fitness and wellness studio owners to create easily found websites that are easy to update and provide visitors with an exceptional online experience. Connie is also a retired Air Force Pilot and lives outside Lincoln, Nebraska, with her husband and four sons.
Jenni Schwartz
Co-owner and Creative Director of Solmark Creative
Jenni Schwartz is the creative visionary behind some of the world’s leading boutique fitness studios. As co-owner and Creative Director of Solmark Creative, a branding and digital design studio specialising in wellness, Jenni leads a talented team that brings stunning brand identities and results-driven websites to life. Combining creative expertise and industry insight, her team consistently anticipates and exceeds the needs of boutique fitness brands.
With over 20 years of experience, Jenni infuses creativity and meticulous attention to detail into every project. Her passion for lifelong learning and commitment to excellence have led to countless successful brands and websites. When she’s not working, Jenni enjoys life in sunny South Florida, keeping up with her two energetic daughters.
Jenni Schwartz
vcn Founder & CEO of The Sales Arms, has a deep-rooted passion for fitness that began as a three-season athlete in football and track. With a degree in Sports Management and Marketing from St. John’s University, Chris built a solid foundation in the industry with leadership roles at 24hr Fitness, Peloton, and Xponential Fitness. He later co-founded NOBLE Fitness alongside Bryan Blackwell and Malik Peterson, creating a boutique studio that empowers clients to embrace fitness as a lifestyle.
Driven by a desire to uplift the fitness industry, Chris launched The Sales Arms, a consulting firm dedicated to providing sales and marketing support for fitness brands. He’s also a partner at Helios, a software company that improves communication for fitness businesses. For Chris, it’s all about making a meaningful impact: “Running multiple businesses is challenging, but knowing my work drives a healthier, happier society makes every effort worth it.”