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About this Talk
Named among 'America's Best 100 Trainers' by Men's Journal, Billy Polson brings 18+ years of success running DIAKADI Fitness and helping thousands of trainers increase their profitability. His experience as a three-time fitness entrepreneur provides practical insights for real business growth.
What they will talk about in the event:
With global personal trainer market sales projected to grow by over 6% in 2024, studio owners need a strategic plan to maximize their facility’s potential revenue from personal training services. In this workshop-style presentation, discover how to transform personal training into a lucrative, high-ticket revenue stream for your fitness studio. Learn how to develop an exceptional program that caters to the unique needs of your target customers and adjust your marketing to better highlight the advanced, market-leading trainers on your team.
Objectives:
- Identify how personal training aligns with your target customer’s goals and needs
- Design a standout, differentiated personal training program to rise to the top of your market
- Implement effective marketing strategies to attract and close high-ticket personal training clients